Privacy Policy

Last updated: August 5, 2026

The short version: we collect what we need to get your order to you and support you afterward. We do not sell your personal information. [CONFIRM: entire document to be reviewed by counsel before publication]

What we collect

• Contact and delivery details — your name, shipping and billing address, email address, and phone number.
• Order information — what you bought, when, and your order history with us.
• Payment information — handled by our payment processor. Your full card number goes to them, not to us. We keep only what's needed to identify the transaction (for example, the last four digits and the authorization result).
• Referral codes — If you arrive via a referral link or code, we record that code with your order so we can credit the referring partner.
• Support messages — what you send us by email or tell us on the phone.
• Basic technical data — [CONFIRM: analytics/cookies — none installed today; list them before launch]

Your phone number and text messages

If you sign in using your phone number on our 55+ experience, we use that number to send you a one-time sign-in code and updates about your order. We do not use it for marketing unless you separately opt in. Message and data rates may apply. You can reply STOP at any time to stop receiving texts from us. [CONFIRM: exact SMS opt-out language + provider disclosure once the SMS vendor is selected]

How we use your information

• To process, fulfill, and deliver your orders
• To send order confirmations, shipping updates, and sign-in codes
• To answer your questions and provide customer support
• To handle refunds, replacements, and product safety matters
• To detect and prevent fraud
• To meet our legal and recordkeeping obligations

Marketing email

We'll only send you marketing email if you opt in. Every marketing email has an unsubscribe link, and unsubscribing never affects your ability to order or get support.

Who we share it with

We share your information only with parties who need it to do a job for us:

• Shipping carriers, to deliver your order
• Our payment processor, to take payment securely
• Service providers who host our site, send our email, or send sign-in codes — each under contract and only for these purposes
• Authorities, when the law requires it

We do not sell your personal information, and we do not share it for cross-context behavioral advertising.

How long we keep it

We keep order and contact records for as long as we need them for the purposes described in this policy, and then for as long as we are required to keep them for business and legal purposes — including tax and accounting rules, product-safety and recall obligations, and resolving disputes. In practice:

• Order records (what you bought, when, where it shipped) — kept for the period required by Florida and federal tax and product-safety recordkeeping rules.
• Contact details — kept while your account is active, and after that only as part of the order records above.
• Support messages — kept while we work on your issue and for a reasonable period afterwards.
• Marketing opt-outs — kept indefinitely, because we need a lasting record that you asked not to be contacted.

When we no longer need information, we delete it or strip out anything that identifies you.

Your choices

You can ask us to give you a copy of the personal information we hold about you, correct it, or delete it. Email care@bertonwell.com and we will respond. Some information we may need to keep for legal or recordkeeping reasons.

Your rights under Florida law

The Florida Digital Bill of Rights gives Florida consumers rights over their personal data. Whether or not it applies to us, we will honour these requests from any customer:

• Access — ask for a copy of the personal information we hold about you.
• Correct — ask us to fix information that is wrong or out of date.
• Delete — ask us to delete your personal information.
• Portability — ask for your information in a portable, machine-readable format.
• Opt out — tell us not to use your information for targeted advertising, profiling, or sale. We do not sell personal information, and we do not use it for targeted advertising or profiling.

How to make a request

Email care@bertonwell.com with “Privacy request” in the subject line, or call 1-888-5-BERTON. We may need to verify who you are before we act, so that nobody else can request your data. We will respond within 45 days. If we need more time we will tell you why, and we may take up to 15 further days. There is no charge for a reasonable request.

If we turn a request down

You may appeal by replying to our decision or emailing care@bertonwell.com with “Privacy appeal” in the subject line. We will respond to an appeal within 60 days. If your appeal is denied, you may contact the Florida Attorney General's office.

Security

We use hosted, encrypted checkout so card data never touches our servers, and we limit access to order information to staff who need it. No system is perfectly secure, but we take this seriously.

Children

Berton Well is not directed to children under 13, and we don't knowingly collect personal information from them. If you believe a child has given us information, contact us and we'll delete it.

Changes to this policy

If we change this policy we'll update the "last updated" date above, and we'll tell you directly if the change is significant.

Contact us

Questions about privacy? Email care@bertonwell.com or call 1-888-5-BERTON.

Berton Clinical Corporation
401 East Las Olas Blvd, Suite 1400, Fort Lauderdale, FL 33301